AdMatch 

Our access to ad inventory identifies customers who fit your marketing needs in terms of:

• Audience
• Context
• Intent

Each individual ad impression is then populated by our Matching Engine – which decides in real time which version of the ad will maximise the goal you set- clickthrough and conversion.

Personalized Retargeting

Personalized Retargeting looks at what an individual has done on a brand's site such as browsing your website or abandoning a shopping cart. Cognitive Match adds it to responsive, machine-learning based technology to transform retargeting into a truly accountable aquisition and conversion engine. 

Ad configuration tool – MatchMaker

MatchMaker is our web-based application that enables us to develop dynamic content simply and quickly.  The tool uses our proprietary technology to quickly develop an ad unit with creative variations – which gives our Matching Engine sufficient scope to target.

Our ad units are extremely flexible, and built to reflect your brand, values and commercial goals. 

Ad units can be:

• Promotional - ads that have one key message, and are creatively optimized in realtime from thousands of potential design and/or message variations
• Product - a single, targeted product within an ad – enhanced with our smart creative optimization
• Multi-product - a set (or carousel) of products, targeted and combined with our smart creative optimization

Insight & Reporting

We provide marketers with actionable insights based on relevant user data tied to ad performance; along with optimization recommendations.

Get in touch to learn more...