Cognitive Match uses hundreds of data points to make split-second decisions about what content to display at every impression.

Ever more granular segments of your audience are built in real-time.  These segments are then used by the system to learn what works with each type of individual – while staying flexible to change.  This flexibility allows the software to respond immediately to changes in individuals or the market, for instance:

• Has the stock market just crashed?
• Has an influential TV program or ad been aired?
• Is this individual shopping for a relative today, not for themselves?

This ability to “fit to the curve” more closely means better performance throughout your business.

Science

Cognitive Match employs a blend of the latest advances in artificial intelligence, psychology and semantic technologies.  We have put together a world-class Academic Panel of leading professors in their fields, who work with our Research Scientists to give us access to the phenomenal resources of the academic world.

Technology

Cognitive Match has created a highly scalable, globally hosted decision engine that can scale to meet the demands of any business. 

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